Read Online and Download Ebook Excellence in Business Communication By John V. Thill, Courtland L. Bovee
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Excellence in Business Communication By John V. Thill, Courtland L. Bovee
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From the Back Cover
Mastering Business Communications, Perils of Pauline, Version 2.0, updates and improves the popular Perils of Pauline CD-ROM. Students follow the ups and downs of a fictional character, Pauline Peterson, in her first job after graduating from college. Students watch Pauline as she faces a variety of crises at work, then they help her meet these challenges through interactive exercises. Students will see the positive consequences when Pauline puts her business communication know-how to work. They'll also see the sometime humorous, sometime difficult, consequences when she fails to meet these challenges.
This dramatic, informative, and stimulating CD covers the following topics:
About the Author
Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business
department at Grossmont College, El Cajon, California.
Excerpt. © Reprinted by permission. All rights reserved.
Only One Text Gives Students Experience "On the Job"
Each chapter opens with an exclusive feature, "On the job: FACING A COMMUNICATION DILEMMA." This slice-of-life vignette summarizes a communication problem being faced by an actual company, such as American Express, Home Depot, the U.S. Mint, Patagonia, and Dell Computer. The solution to the dilemma is found in the concepts presented in the chapter, and the featured company reappears from time to time throughout the chapter to dramatize the connection between chapter principles and life on the job.
But we don't stop there. Each chapter ends with another exclusive feature, "On the job: SOLVING A COMMUNICATION DILEMMA." These simulations expand on the chapter-opening dilemma and are set within the featured company. Students are asked to solve situational problems by applying the principles discussed in the text, by making decisions about the communication process, and by selecting the best alternatives from the choices offered.
Not only do these simulations give students the opportunity to practice real-world decision making, they also tie the textual information to real-life examples, providing a concrete basis for analyzing the chapter principles. This feature provides a dimension of reality unmatched by other textbooks in the field.
New Features in This Edition A Greater Emphasis on Process and ProductWe have reorganized the material in many of the text's chapters into a series of three easy-to-follow steps: planning, writing, and completing business messages. Students will `appreciate this practical strategy for solving 'communication problems and creating well-crafted communication products. The three-step process is explained in detail (Chapters 4-6) before it is applied to specific types of business messages: letters, memos, and e-mail messages (Chapters 7-9); reports and proposals (Chapters 10-12), and speeches and oral presentations (Chapter 13). The three-step writing process even serves as the framework for writing employment messages (Chapters 14-15).
Writing for the WebWriting for the Web is quite different from writing for print, so anyone who wants to be an effective Web writer must learn new skills. Discussed briefly in Chapters 1 and 4, writing for the Web is covered more fully in Chapter 5, which also includes a checklist. In addition, an "Effective E-Business Communication" feature is included in each chapter of the text. Using real company Web pages as examples, these features present important Web-writing guidelines and include two discussion questions. Topics include:
Boxed and strategically placed within each chapter, special-feature sidebars extend the chapter material. We've included discussion questions at the end of each special feature to give students numerous opportunities to analyze business communication principles and practices. These special features center on four well-integrated themes:
Achieving Intercultural Communication: Tested techniques help students communicate successfully in the global arena and in the culturally diverse business world at home. Cultural issues are well explored in special features such as:
Promoting Workplace Ethics: By examining critical ethical issues that face business communicators in today's workplace, students gain instruction on how to identify areas of ethical vulnerability, how to steer clear of ethical perils, and when to seek ethical advice. Special features include a wide range of topics such as:
Sharpening Your Career Skills: Practical pointers and confidence-building guidelines help students improve their writing and speaking skills. Special features help students strengthen their career skills by exploring such topics as:
Using the Power of Technology: Specific techniques offer students guidance for using technological applications to improve business communication. Special features present a well-balanced selection of technological topics, including:
This edition streamlines and reorganizes the text, reducing the number of regular chapters from 18 to 15, making it easier to cover the entire text in one term. Material previously covered in Chapters 1 and 2 has been combined into Chapter 1. The chapter on writing direct requests has been combined with the chapter on writing routine, good-news, and goodwill letters—shortening the letter-writing chapters from four to three. The discussion of interpersonal communication skills such as listening and working in teams has been expanded and moved to Chapter 2. And the discussion of the writing process now begins one chapter earlier.
Trademark Features — All Updated for This Edition Up-to-Date Internet ResourcesThe World Wide Web contains a wealth of valuable resources. To acquaint students with Web sites that relate to the content of Excellence in Business Communication, each chapter includes a Going Online feature that describes an especially useful Web site.
Students can access the site by using the URL provided or by visiting the Web site for this text (www.prenhall.com/thill), where live links take students straight to the site of their choice.
Examples of the Going Online feature include:
To give students practice exploring the rich resources of the Web, Going Online Exercises are included at the end of each chapter. These exercises are directly tied to the Going Online sites showcased within the chapters. Moreover, students can access online instructions for completing these exercises
Gallery o f Business Communication Professionals Another unique feature of this text is the inclusion of full-color photographs with incisive captions that focus on 30 highly successful communication professionals from business, industry, government, and the media. Among the new individuals featured are Meg Whitman (eBay), Martha Stewart (Martha Stewart Living Omnimedia), Gerald Levin (AOL Time Warner), Andrea Jong (Avon), Curly Fiorina (Hewlett-Packard), and Sherry Lansing (Paramount Studios).Strategically placed in the margins throughout each chapter, these captions with accompanying photographs expand the amount of insight to be gained from this book. Each caption relates specifically to the text and adds a new dimension to student learning by giving a communication expert's view about a particular aspect of business communication.
Example After Example of Letters, Memos, E-Mail Messages, and ReportsThis text contains outstanding examples of documents from numerous types of organizations and from people working in a variety of functional areas. Many of these documents are fully formatted, and some are presented on the letterhead of well known companies. Accompanying analyses help students see precisely how to apply the principles discussed in the text. Poor and improved examples illustrate common errors and effective techniques for correcting them.
The report-writing chapters give numerous examples too. And the last chapter of the report unit illustrates the step-by-step development of along report, which appears in its entirety to show how all the parts fit together.
Real-World IssuesThe boundaries of business communication are always expanding. In addition to covering all the traditional subjects, Excellence in Business Communication, Fifth Edition, provides material to help students manage these important current sues in business communication:
Like no other business communication text, this edition emphasizes the skills and competencies necessary for students to make the transition from academia to the workplace. As described in the SCANS report from the Department of Labor, it is essential that students meet national standards of academic and occupational skill. To help accomplish the SCANS goal, this text offers a wide variety of interactive pedagogy (much of which is grounded in real-world situations).
ChecklistsTo help students organize their thinking when they begin a communication project, make decisions as they write, and check their own work, we've included numerous checklists throughout the book. In the Fifth Edition, we've streamlined and condensed them to increase their usefulness. Appearing as close as possible to the related discussion, these checklists are reminders, not "recipes." They provide useful guidelines for writing, without limiting creativity.
Documents for Analysis In this textbook we have provided a wide selection of documents that students can critique and revise. Documents include letters, memos and e-mail messages, a letter of application, and a résumé. This hands-on experience in analyzing and improving sample documents will help students revise their own business messages. In-Depth CritiquesYou will find up-to-date sample documents, many collected in our consulting work. All In-Depth Critiques are introduced in the text (identifying the particular business situation being illustrated), and all are accompanied by margin comments that point to specific letter parts to help students see precisely how to apply the principles discussed in the text. Many samples are also accompanied by a three-step-writing-process graphic that gives students important insights into planning, writing, and completing the specific document shown.
Additional documents are displayed in text, some including poor and improved examples to illustrate common errors and active techniques for correcting them.
Exercises and Cases A wealth of new exercises and cases (almost all companies featured are real) provide assignments like those that students will most often face at work. Many of them are memo-writing and email tasks. New in the Fifth Edition, each exercise is labeled as to its type, such as "Team," "Ethical Choices," "Self-Assessment," or "Internet." The exercises and cases deal with all types and sizes of organizations, both domestic and international. Each chapter also includes exercises and cases that require access to the World Wide Web, giving students practice with this fast-growing communication technology.The cases are yet another tool for demonstrating the role of communication in the business world. Examples include:
Chapter-opening learning objectives are clearly stated to signal important concepts that students are expected to master. In addition, the numbered objectives reappear in the text margins, close to the relevant material. Moreover, the end-of-chapter "Summary of Learning Objectives" reinforces basic concepts by capsulizing chapter highlights for students.
Margin NotesTo reinforce learning, the book's margins contain short summary statements that highlight key points of Excellence in Business Communication, Fifth Edition. These notes are no substitute for reading the chapters, but they help students quickly get the gist of a section, review a chapter, and locate areas of greatest concern.
End-of-Chapter QuestionsThe end-of-chapter questions (225) are divided into two types: Test Your Knowledge (review questions), and Apply Your Knowledge (application questions). One application question in each chapter focuses on ethics and is labeled "Ethical Choices."
The end-of-chapter questions are designed to get students thinking about the concepts introduced in each chapter. The questions may also prompt students to stretch their learning beyond the chapter content. Not only will students find them useful in studying for examinations, but the instructor may also draw on them to promote classroom discussion of issues that have no easy answers.
AppendixesExcellence in Business Communication, Fifth Edition, contains four appendixes: Appendix A, "Format and Layout of Business Documents," discusses in one convenient place the formatting for all types of documents. Appendix B, "Documentation of Report Sources," gives basic guidelines for handling reference citations, bibliographies, and source notes. Appendix C, "Fundamentals of Grammar and Usage," is a primer in brief, presenting the basic tools of language. Appendix D, "Correction Symbols," provides convenient symbols for students to use when revising documents.
IndexesTo assist students and instructors in locating information as conveniently as possible, two types of indexes are included in the book: an Organization/Company/Brand Index and a Subject Index.
Book DesignThis book's state-of-the-art design is based on extensive research and invites students to delve into the content. It also makes reading easier, reinforces learning, and increases comprehension. For example, the special features do not interfere with the flow of text material, a vital factor in maintaining attention and concentration. The design of this book, like much communication, has the simple objective of gaining interest and making a point.
An Unparalleled Supplements Package Offers a Fully Integrated Teaching SystemThe instructional resource package accompanying this text is specially designed to simplify the task of teaching and learning. Several new and exciting items have been added.
All-New! Instructor's Resource ManualThis comprehensive paperback book is an instructor's tool kit. Among its many teaching aids, this manual provides a section about collaborative writing, suggested solutions to exercises, suggested solutions and fully formatted letters for every case in the letter-writing chapters, and a grammar pretest and posttest.
This all-new, comprehensive manual contains a set of completely integrated support materials. It is designed to assist instructors in quickly finding and assembling the resources available for each chapter of the text and includes the following new material:
The Test Item File contains approximately 1,500 questions, all of which have been carefully reviewed to provide a fair , structured program of evaluation. The questions for each chapter consist of a comprehensive set of multiple-choice, true/false, and fill-in questions. The Test Item File reinforces students' understanding of key terms and concepts and requires them to apply their critical-thinking and analytical skills.
All New! Prentice Hall's Computerized Test Manager 4.2—ESATEST 2000 (Windows Version)Our user-friendly software allows you to generate error-free tests quickly and easily by previewing questions individually on the screen and then selecting randomly by query or by number. The Computerized Test Manager allows you to generate random tests with our extensive bank of questions. You can also edit our questions/answers and even add some of your own. You can create an exam, administer it traditionally or online, and analyze your success with the simple click of the mouse. The newest version of our Computerized Test Manager, ESATEST 2000, has been improved to provide users with a vast array of new options. Enhancements now allow you to:
For those instructors who prefer not to use the Computerized Test Manager, Prentice Hall provides a special 800 call-in service for ease of use. All you need to do is call the 800 Testing Help Desk to have a customized test created. The test can then be delivered by email, U.S. mail, or overnight carrier.
All-New! Color Acetate Transparency ProgramA set of 140 large-type transparency acetates are available to instructors on request. These visuals help bring concepts alive in the classroom and provide a starting point for discussing communication techniques. All transparencies are keyed to the Instructor's Resource Manual. Many contrast poor and improved solutions to featured cases from the textbook.
All-New! PowerPoint PresentationEnhance your classroom presentations with this well-developed PowerPoint presentation set created byJimidene Murphey, Clarendon College. The colorful text-specific electronic slides highlight and reinforce the important concepts of the text. Free to adopters, PowerPoint slides are available on CD or can be downloaded from the instructor's Resource Web site at www.prenhall.com/thill.
Study GuideA Study Guide for Excellence in Business Communication by Jimidene Murphy, Clarendon College, is designed to increase your students' comprehension of the concepts presented in this text. The guide provides chapter-by-chapter explanations and exercises designed to reinforce comprehension of key terms and concepts and to promote concept-application skills.
Mastering Business Communication: The Perils o f Pauline, 2.0Let students learn valuable lessons about communicating effectively in a variety of business situations prior to experiencing them first-hand. The Perils of Pauline is an exciting interactive CD that uses custom video scenarios linked with exercises and activities. These tools allow your students to help Pauline, a recent college graduate, lea) with real-world communication predicaments on her first job. Twelve individual episodes are featured, each including unique video scenarios that set up the episode, interactive exercises that offer feedback based on student decisions, video conclusions ~r both good and bad endings, and stimulating discussion questions. This CD can be packaged with the text for a nominal fee.
Communicution Briefings Video Series and Video GuideAccompanying the text is a series of videos from Communication Briefings, a firm known for its monthly newsletter and its informative videos. The video set is available without charge to adopters of Excellence in Business Communication. Included in the series are the following videos:
In addition, a separate video guide is available. Features include synopses of each video and discussion questions. To order the set, please call 1-800-388-8433.
Business Communication Update Newsletter for FacultyDelivered exclusively by e-mail every month, this newsletter provides interesting materials that can be used in class and offers a wealth of practical ideas about teaching methods. To receive a complimentary subscription, send an e-mail to bovee-thill@uia.net. In the subject line, put "BCU Subscription Request." In the message area, please list your name and institutional affiliation.
Authors' E-Mail Hotline for FacultyIntegrity, excellence, and responsiveness are our hallmarks. This means providing you with the textbooks that are academically sound, creative, timely, and sensitive to instructor and student needs. As an adopter of Excellence in Business Communication, you are invited to use our E-Mail Hotline. We want to be sure you're completely satisfied, so if you ever have a question or concern related to the text or its supplements, please e-mail us at bovee-thill@uia.net. We'll get back to you as quickly as possible.
Introducing the myPhlip Companion Web Site for Excellence in Business Communication, Fifth EditionThe myPhlip (Prentice Hall's Learning on the Internet Partnership) Companion Web site is your personal guide to the free online resources for your book and is located at www.prenhall.com/thill. It's the most advanced, text-specific site available on the Web!
Featuring one-click access to all of the resources created by an award-winning team of educators, here is a preview of its exciting features.
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