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The Analytical Marketer: How to Transform Your Marketing Organization By Adele Sweetwood

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Sales Rank: #565752 in Books
Published on: 2016-10-04
Original language: English
Number of items: 1
Dimensions: 9.30" h x .90" w x 6.20" l, .0 pounds
Binding: Hardcover
208 pages

Review
The Analytical Marketer provides critical insight into the changing marketing organizationand the tools for reinventing it.” Marketing Magnified

ADVANCE PRAISE for The Analytical Marketer:

Geoffrey A. Moore, author, Crossing the Chasm and Zone to Win
Persuasive and powerful. An essential guide to rethinking and rebuilding your marketing organizationfrom mind-set and structure to talent and leadership.”

Lori Schafer, coauthor, Branded! How Retailers Engage Consumers with Social Media and Mobility; Executive Advisor, SAS Global Retail
A must-read for all marketing executives. Sweetwood provides a quick, practical, and easy-to-understand guide to turn your marketing organization into an analytic powerhouse.”

Paul Greenberg, author, CRM at the Speed of Light (4th Edition)
Adele Sweetwood has not only been there, she’s done it. From the use of analytics to the hiring of the right people, this book is an important read for your organization.”

Brenda Hodge, CMO, a leading healthcare innovation company
Adele Sweetwood provides practical advice and great insights for marketing leaders and their teams to deliver stronger results in today’s world of high customer expectations.”

Thornton May, futurist; author, The New Know: Innovation Powered by Analytics
If you are reading The Analytical Marketer, you are on the right path toward transforming your marketing organization.”

Jill Dyché, Vice President, SAS Best Practices; author, The New IT
Rarely has a marketing leader transformed an organization so effectively, with such sustained results! Don’t just read this bookingest it!”

Erik Qualman, bestselling author, Digital Leader
The Analytical Marketer is the definitive guide to jump-starting your marketing organization’s analytical transformation.”

About the Author
Adele Sweetwood is Senior Vice President of Global Marketing and Shared Services for SAS, the world’s largest independent analytics company. She has held a variety of sales, services, and marketing positions at SAS for twenty-six years and, most recently, led the transformation of the marketing organization to meet the challenges and opportunities of data and analytics in a globalized market. Find her on LinkedIn at linkedin.com/in/aksweetwood and on Twitter at @asweetwood.

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